This session is designed for association executives, membership directors, marketing and communications staff—anyone responsible for a website that needs to drive member signups and renewals. Whether you've just launched a redesign that didn't deliver, or you're stuck in the redesign loop, you'll find practical frameworks to break the cycle.
Founder and marketing director of Red Rocket Creative will use his gift of the gab to be the host with the most.
Sangeet Anand
Principal
Red Rocket Creative
Sangeet Anand is Red Rocket's Director of Digital Strategy, bringing 10 years of expertise in UX, digital marketing, and lead generation—helping associations and enterprises build websites that convert prospects into members.
Answers to your important questions
We just redesigned our website. Why are we still not getting signups?
Most associations redesign when they should diagnose first. A beautiful site won't fix a confusing value proposition or unclear membership tiers. This webinar shows you how to identify the real conversion blockers before you spend another dollar.
We don't have budget for a full redesign. Can we fix anything on our own?
Yes. Most conversion problems need strategic tweaks, not redesigns—your homepage headline, membership tier names, or signup form length. You'll learn how to separate quick wins from long-term investments and prioritize fixes that drive results.
Our website serves different audiences. How do we prioritize?
When you speak to everyone at once, you reach no one. The 3-Audience Framework helps you create clear pathways for each visitor type so prospects don't have to wade through member content to find "Join."
If we decide to redesign, what does the process look like? How long does it take?
A strategic redesign takes 4-6 months and includes discovery, strategy, design, development, and testing. The webinar covers what should happen in each phase and red flags that indicate a vendor is cutting corners.
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Building association websites that actually
grow membership.
Join this live session to learn how to transform your website strategy from guesswork to diagnosis—with practical insights from strategy and design experts who've helped many associations.
