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What you’ll learn

Attending and exhibiting industry trade shows can be a great way to build your network and stay up to date on what's trending.
For any business, small or big, trade shows can provide an effective means of spreading brand awareness, getting your product out in front of a target audience and meeting with current or potential clients.
But there’s much more to it than reserving your space and signing on the dotted line.

Even if you think you have everything ready, there are probably many things you weren't aware of.
To help you make the most of your attendance, here is a comprehensive checklist that you can follow.
Use this trade show planning timeline and checklists to better organize, manage, and achieve results from trade show participation.